Meeting the concerns of stakeholders
Mission and values can be formulated in addition to the vision. The mission describes the promise of benefit: What do you offer your customers? What is the purpose of your organization? You can describe this purpose not only for your customers, but also for all other stakeholders. After all, every organization is intertwined with a wide range of stakeholders: Customers, employees, suppliers, partners, capital owners, the state, society, etc. How does your company meet these expectations and needs? The values of an organization form the guideline for its actions. Do the values only exist on paper or are they filled with life? The credibility in the implementation of the strategy strongly depends on whether the action is oriented towards the values. The following chart shows the essential elements of a strategy.