Not all employees are equally informed about what is happening within the company. The internal communication of an organization during a Change project is decisive in its success. Already at the beginning of a change process you should start the communication for the Change, as times of uncertainty encourage more rumours than timely communication.
A good communication campaign focuses on formulating the core message. This core message should be prepared in such a way that it is factually correct and at the same time creates an atmosphere of optimism. Then you design the “packaging” of the content. Which Change story shows the necessary change in a particularly vivid way? Which communication media can you use? Pay attention to the right timing, the target groups (employees, partners, suppliers, banks, media, etc.), the type of communication (information or interaction) and the communication channels. It is advantageous to define a “face of the campaign”. A person who credibly and unequivocally represents the upcoming change.