The new motive analysis is based on 6 central basic motives. The BMP (Basic Motives of Profession) is based on the best-researched motive theory according to McClelland. Find out more about our new tool here.

Who has more fun at work? Thomas or Elke?

Thomas is motivated when he can work creatively with others. He enjoys working in a team and interacting with others the most. Elke, on the other hand, is highly satisfied at the end of a successful working day when she has been able to push through her own good idea for a marketing campaign against the bad idea of one of her colleagues. So both of them probably have just as much fun, just in different situations.

If you know what motivates you, what drives you, what makes you feel good, you can adapt your job accordingly and organise it even better.

What drives you personally?

A motive is what consciously or unconsciously drives you to evaluate a situation accordingly or to do something specific. If the situation allows you to act on this motive, motivation arises. Motives can lead you to strive for certain situations, and at the same time they can lead you to avoid certain situations.

6 Basic Motives of Profession (BMP)

The most important research work on motives comes from David C. McClelland. He describes three basic motives that manifest themselves in different forms in people: These are achievement, connection and power. These three basic motives are repeatedly confirmed in many research studies, including current ones. Last year, we decided to develop a practicable questionnaire that is suitable for use in a professional environment. This resulted in the ‘Basic Motives of Profession’ (BMP) tool, which took a year to develop. We have integrated the BMP as the fourth module in the tried-and-tested Power-Potential-Profile®.

Six motives are recorded, which are based on McClelland’s three basic motives: Performance, Competence, Network of relations, Intimacy, Enablement and Dominance.

Chart showing the 6 basic motivation according to McClelland

Chart: flow consulting

In the online tool, you answer 72 questions and receive a report that shows what significance these 6 motives have for you personally. On the one hand, there are aspects that you consciously or unconsciously strive for and, on the other hand, things or situations that you tend to avoid.

4 reasons for using the motive analysis

  1. Do you want to find out more about yourself?
    You get to know your own motive structure and know how you can develop it further.
  2. Are you in a career orientation phase?
    Then you can find the right career path and increase your job satisfaction.
  3. Are you a manager?
    If so, you can strengthen your own leadership role and remove barriers to motivation for yourself and others.
  4. Do you support a work team as an HR business partner, project or team leader? Or use the female and male form here
    If so, you can promote teamwork and effectiveness and harmonise the distribution of tasks in a motivational way.

Get to know the ‘Basic Motives of Profession’

– Here you can read the original research work by David McClelland.

– You can find out all about the four modules of the Power-Potential-Profile® and the BMP in particular here

Or get in touch with us. You can find out more in a webinar or in a personal meeting. I look forward to hearing from you, please do not hesitate to contact us.

Best regards,

Dieter Kannenberg

Image: shutterstock_2249954225