“flow” in German companies is no longer just about good “performance”. It has become a real “game changer.” And we gladly accept this “challenge.” In short: we’re “fine” with it.
Okay, that opening may be off-putting. A bit too many Anglicisms for our German ears and a rather advanced level of what we in Germany call “Denglish”. [@ flow editorial team: who let that pass? 😉]
While the term “flow” still had a modest 6 mentions per 100 million words in 2015, by 2025 it had climbed to an impressive 50 mentions — an eightfold increase. By comparison, the cozy expression “to be fine with (something)” managed “only” a rise from 1 to 10 mentions in the same period.
Yet while “being fine with it” remains more of a lifestyle notion, the boom in “flow” shows how strongly companies and employees crave real solutions for motivation, productivity, and successful change processes. Experiencing demanding work not as strain but as positively charged activity: that is neither a land of milk and honey nor a full-service promise.
Making change tangible as an opportunity — with flow
The reason for this hype is obvious: in a world that is changing rapidly, people long for orientation, meaning, and the feeling of truly making a difference. This is exactly where flow consulting positions itself. As experts in change management and leadership, we know that shaping change successfully requires not only clear goals but also the right “flow” within the team, within the process, and within one’s own actions. This calls for tailored leadership programs, ranging from individual coaching to targeted team development. Their purpose is precise: to help leaders and teams see change not as a burden but as an opportunity.
With a mix of modern methodology, practical tools, and a touch of humor, we make complex topics tangible and above all, experiential. One thing is certain: those who are in flow move not only themselves but others as well. And that is more valuable than ever in times of transformation. Anyone who wants to discover their own “flow” or strengthen it within a team will find not only advice with us but also hands-on support and perhaps even a bit of enjoyment in the change process. After all, who says demanding change management has to be a burden?
Oh, one more thing: the term “deal” has seen a sharp rise in usage over the past two or three years and is about to overtake “flow.” I have a suspicion about who’s responsible for that. And I’m not fine with it at all.
Best regards (sorry for that!)
Sources: https://datawrapper.dwcdn.net/qlCNW/1/; https://datawrapper.dwcdn.net/Ipt0M/3/ (Stand 2026)
Feature image: pixabay (free use, geralt, 2026-02-16)
