{"id":11149,"date":"2020-11-10T10:16:08","date_gmt":"2020-11-10T09:16:08","guid":{"rendered":"https:\/\/www.flow.de\/?p=11149"},"modified":"2026-08-07T11:00:32","modified_gmt":"2026-08-07T09:00:32","slug":"the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.flow.de\/en\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\/","title":{"rendered":"The organisation of disorder is the task of leadership in the digital transformation"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div>\n<p><span lang=\"EN-US\">Monday, 9<sup>th<\/sup> of November 2020\u2026 the DAX goes through the roof and breaks through the 13,000 mark. What happened?<\/span><\/p>\n<\/div>\n<p><!--more--><\/p>\n<div>\n<h2><strong><span lang=\"EN-US\">The crash of the Zoom share between 12:00 and 13:00<\/span><\/strong><\/h2>\n<\/div>\n<div><span lang=\"EN-US\">Very easy:<span class=\"apple-converted-space\">\u00a0<\/span>BioNTech and Pfizer announce that they will apply for approval for their corona vaccine. And they will do so this month. Not to mention the fact that I am interested in what makes organisations tick that manage to complete an unpredictable task in about a tenth of the usual time. And this does not only include the two companies mentioned above, but also explicitly includes approval authorities, investors, &#8220;thinking suppliers&#8221; and many others. So apart from that: why is everyone so enthusiastic about the shares? A look at the loser of the day gives an explanation:<\/span><\/div>\n<div id=\"attachment_11154\" style=\"width: 556px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-11154\" class=\"wp-image-11154 size-full\" src=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock.jpg\" alt=\"\" width=\"546\" height=\"331\" srcset=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock-200x121.jpg 200w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock-300x182.jpg 300w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock-400x242.jpg 400w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/zoom-stock.jpg 546w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/a><p id=\"caption-attachment-11154\" class=\"wp-caption-text\">Performance of the Zoom share on 9 November 2020 (own chart)<\/p><\/div>\n<p>A few minutes after the announcement from the vaccination sector, another stock is going down similarly drastically: Zoom &#8211; the darling of investors since about mid-March. What? No more online meetings? Was that what was meant by &#8220;back to normal&#8221;?<\/p>\n<h2><strong>The organisation of disorder is less and less central<\/strong><\/h2>\n<p>No &#8211; even if (almost) all of them are vaccinated &#8216;from tomorrow&#8217; &#8230; the zooming will continue. Not because travelling is contagious or because driving for the two hours meeting is not worth it after all. The reasons are different: Digitalisation, globalisation, scattered and at the same time networked information. In the future, it will become increasingly important to make an initial quick decision together with several people. &#8216;Show the rough direction&#8217; &#8211; no need for detailed plans after endless preparation and analysis. And just as long face-to-face sessions including Power Point battles. It needs a short spontaneous conference of all those who contribute information. And they are not always sitting in one and the same place right now. Leading at a distance, lateral leadership, quick decisions by consensus are not extraordinary measures in pandemic times. They are characteristics of a less hierarchical, less predictable and less centralised organisation of organisation. Organising the disorder of things &#8211; that is leadership in the digital transformation.<\/p>\n<p><a href=\"https:\/\/www.flow.de\/en\/team\/frank-wippermann\/\"><strong>Frank Wippermann<\/strong><\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>picture: Shutterstock (249397207)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, 9th of November 2020\u2026 the DAX goes through the roof and breaks through the 13,000 mark. What happened?<\/p>\n","protected":false},"author":9,"featured_media":11158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3143,55,3101,56],"class_list":["post-11149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personnel","tag-agility","tag-complexity","tag-digitale-transformation-en","tag-iterative-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The organisation of disorder is the task of leadership in the digital transformation - flow consulting gmbh<\/title>\n<meta name=\"description\" content=\"A structured and flexible approach, the organisation of disorder, providing orientation - that is the task of leadership in the digital transformation\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The organisation of disorder is the task of leadership in the digital transformation\" \/>\n<meta property=\"og:description\" content=\"A structured and flexible approach, the organisation of disorder, providing orientation - that is the task of leadership in the digital transformation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flow.de\/en\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"flow consulting gmbh\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T09:16:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T09:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/11\/organizing-disorder.png\" \/>\n\t<meta property=\"og:image:width\" content=\"767\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Frank Wippermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank Wippermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\\\/\"},\"author\":{\"name\":\"Frank Wippermann\",\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/#\\\/schema\\\/person\\\/acd3623985a3b8fe119dc5790200cc43\"},\"headline\":\"The organisation of disorder is the task of leadership in the digital transformation\",\"datePublished\":\"2020-11-10T09:16:08+00:00\",\"dateModified\":\"2026-08-07T09:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\\\/\"},\"wordCount\":716,\"publisher\":{\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.flow.de\\\/en\\\/the-organisation-of-disorder-is-the-task-of-leadership-in-the-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.flow.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/organizing-disorder.png\",\"keywords\":[\"Agility\",\"Complexity\",\"Digital Transformation\",\"Iterative Consulting\"],\"articleSection\":[\"Personnel &amp; 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