{"id":10384,"date":"2020-07-09T11:21:53","date_gmt":"2020-07-09T09:21:53","guid":{"rendered":"https:\/\/www.flow.de\/?p=10384"},"modified":"2026-02-11T13:12:26","modified_gmt":"2026-02-11T12:12:26","slug":"flow-podcast-managing-the-digital-transformation-in-companies-the-three-central-starting-points-for-managers-and-a-practical-example","status":"publish","type":"post","link":"https:\/\/www.flow.de\/en\/flow-podcast-managing-the-digital-transformation-in-companies-the-three-central-starting-points-for-managers-and-a-practical-example\/","title":{"rendered":"flow Podcast: Managing the digital transformation in companies &#8211; the three central starting points for managers and a practical example"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>In the new episode of &#8216;Trends, Tools, Theses&#8217;<div class=\"powerpress_player\" id=\"powerpress_player_5283\"><audio class=\"wp-audio-shortcode\" id=\"audio-10384-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/flowconsulting\/www.flow.de\/wp-content\/uploads\/2020\/07\/2020-07-podcast-digitale-transformation.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/flowconsulting\/www.flow.de\/wp-content\/uploads\/2020\/07\/2020-07-podcast-digitale-transformation.mp3\">https:\/\/media.blubrry.com\/flowconsulting\/www.flow.de\/wp-content\/uploads\/2020\/07\/2020-07-podcast-digitale-transformation.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/flowconsulting\/www.flow.de\/wp-content\/uploads\/2020\/07\/2020-07-podcast-digitale-transformation.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.flow.de\/en\/\/?powerpress_pinw=10384-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/flowconsulting\/www.flow.de\/wp-content\/uploads\/2020\/07\/2020-07-podcast-digitale-transformation.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2020-07-podcast-digitale-transformation.mp3\">Download<\/a><\/p><\/p>\n<p><!--more--><\/p>\n<p>Listen to the interview with Frank Wippermann.<\/p>\n<p>The essence from the podcast (only available in German) you can read here. We start with the question:<\/p>\n<h2><strong>What is digital transformation &#8211; and what is not?<\/strong><\/h2>\n<p>The digital transformation should not be mixed-up with the technical term digitisation. Rather, it is about dealing with the effects of digitisation on society, organisations and leadership and managing and shaping the transformation from one state to another.<\/p>\n<h2><strong>Which changes should managers deal with in any case?<\/strong><\/h2>\n<p>Triggered by technical digitalization and social change, leadership is changing. Customers are making new demands. Employees have changed expectations of their work. Knowledge and experience in organizations is distributed in new ways. All of this makes adapted decision-making behaviour necessary and it is necessary to break away from &#8211; often cherished &#8211; routines at many levels in the organization. The practical example in this podcast describes how this can be achieved.<\/p>\n<h2><strong>Tools and three starting points for developing digital maturity<\/strong><\/h2>\n<p>In organizations that have to become increasingly flexible and agile, leadership has to be rethought. Managers are then no longer just the people who hold the corresponding position via hierarchy and business card. The digital transformation requires a more flexible understanding of leadership. In order to develop digital maturity in all persons in leadership situations, a look at the <strong><a href=\"https:\/\/www.flow.de\/en\/know-how\/power-potential-profile\/\">classical and dynamic leadership competencies<\/a><\/strong> helps.<\/p>\n<p>In addition to personnel development, a maturity model helps to analyse the three interfaces and the interaction between &#8216;man-technology-organisation&#8217; and to derive appropriate conclusions. This practice report describes the step-by-step procedure towards more digital maturity &#8211; i.e. organisational development.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10410 size-medium\" src=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-298x300.png\" alt=\"\" width=\"298\" height=\"300\" srcset=\"https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-66x66.png 66w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-150x150.png 150w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-200x201.png 200w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-298x300.png 298w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-400x403.png 400w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-600x604.png 600w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-768x773.png 768w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-800x805.png 800w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-1017x1024.png 1017w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e-1200x1208.png 1200w, https:\/\/www.flow.de\/wp-content\/uploads\/2020\/07\/flow_mto_e.png 1333w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/p>\n<h2><strong>The digital transformation is only just beginning<\/strong><\/h2>\n<p>The digital transformation will undoubtedly continue, we are only at the beginning of the developments. If you are interested in very solid evidence for this thesis, we recommend that you take a look at <strong><a href=\"https:\/\/www.wbgu.de\/fileadmin\/user_upload\/wbgu\/publikationen\/hauptgutachten\/hg2019\/pdf\/wbgu_hg2019_en.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">the flagship report of the German Advisory Council on Global Change<\/a><\/strong>.<\/p>\n<p>For all questions concerning the <strong><a href=\"https:\/\/www.flow.de\/en\/portfolio\/beratung-digitale-transformation\/\">digital transformation<\/a><\/strong>\u00a0we are at your disposal.<\/p>\n<p>Best regards<\/p>\n<p><strong><a href=\"https:\/\/www.flow.de\/en\/team\/anneli-gabriel\/\">Anneli Gabriel<\/a><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the new episode of &#8216;Trends, Tools, Theses&#8217;<\/p>\n","protected":false},"author":3,"featured_media":9676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[54,3101,3233,3230,3746],"class_list":["post-10384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personnel","tag-digital-transformation","tag-digitale-transformation-en","tag-human-resources-development","tag-organizational-development","tag-podcast-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>flow Podcast: Managing the digital transformation in companies - the three central starting points for managers and a practical example<\/title>\n<meta name=\"description\" content=\"How to shape the digital transformation in organisations. Tools and options to develop digital maturity explained with a practial example\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow.de\/en\/flow-podcast-managing-the-digital-transformation-in-companies-the-three-central-starting-points-for-managers-and-a-practical-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"flow Podcast: Managing the digital transformation in companies - the three central starting points for managers and a practical example\" \/>\n<meta property=\"og:description\" content=\"How to shape the digital transformation in organisations. 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