flow

The market for seminars on the subject of sales is flourishing. Besides the serious hosts you will also find motivation gurus that work on the principal of changing the behaviour of the sales representative in order to successfully perform as an organization.

But the reality is different:

Customers (in B2B-Business and in B2C-Business) are always well informed.
Sales structures rapidly change in the market and lead to buying habits (i.e. globalization and online-business).
Organizational structures and roll perception in marketing have a stronger influence on the performance in sales than the achievements of an individual sales representative.

We accordingly offer reputable consultation as well as coaching and training concepts for the sales and marketing areas.

Examples:

We conduct accompanying customer-observation that allows us to perform an in-depth analysis of the customer expectation. This enables you to optimize the sales training to fulfil these specific expectations.
We integrate the experience of inside sales into the training and thus encourage the cooperation between inside sales and field representatives.
We analyse the dialogues in the call centre to enable effective telephone training.
We offer supplementary assistance for the selection of your sales personnel by means of the potential analysis Jobfidence^®.

You will find further information in this folder:

3301salestraining_e.pdf (1595.75 kB, Stand: 16.11.2006)
Example of our work can be reviewed in this project report.
Customer orientation program for the S-Bahn Berlin (Berlin tramline):

3302salestraining_e.pdf (174.85 kB, Stand: 16.11.2006)

This Project Report shows you the development of a business game for the Lufthansa Technik AG on the subject of 'Customer Orientation'.

3304salestraining_e.pdf (770 kB, Stand: 05.05.2008)