Classroom learning only has a limited scope in seminars. A progressive separation of the seminar environment and the working environment has become apparent. Most participants find new sales seminars exiting but have become immunised as to the implementation in the day to day business. Simple concepts of learning transfer and educational control do not really help.
It is vital to eliminate the separation of these two areas. The best way of doing so is by using concepts from the action learning approach.
With flow action learning for sales
you effectively utilize your resources for personnel development,
you implement new findings and new behaviours more rapidly,
you support the necessary change in the sales department.
An Action Learning Program for sales can be reviewed in this project report:
3202actionlearning_e.pdf (537.78 kB, Stand: 21.09.2007)
